Shea Based Cosmetics: Green is the New Black

The shea industry has doubled in the past 10 years and is now highly valued in food and cosmetic products worldwide.  In cosmetics, shea is currently a top 20 ingredient in new product launches and is utilized 300% more as an emollient than any other vegetable oil.

What is driving this trend towards natural products and shea specifically?

This highly interactive meeting will establish the most current value propositions of shea in cosmetic products.  GSA members and experts will provide short presentations “snap shots” and facilitate discussions amongst participants on the following themes:

Functional Formulations

The key to increased use of shea by the cosmetics industry has been the development of functional shea-based ingredients used in formulations with high consumer attraction and preference.  Participants will discuss latest technologies, products, uses, and the importance of industry growth to producing communities in 21 African countries.

Sustainable Production

An estimated 16,000,000 rural women collect fresh shea fruits and process the       kernels from naturally growing trees.  The shea consumption of the cosmetics industry is an important contributor to local women’s empowerment, improved livelihoods of the women and their families, and protection of biodiversity and local ecosystems.  Participants will discuss KPIs related to sustainable sourcing and their relationship to cosmetic industry targets.

Consumer Messaging

Shea has a rich history that spans thousands of years of consumption in African homes.  The ingredient is traditionally used as a cooking oil, treatment for skin ailments, salve for newborn babies, and in a variety of cultural ceremonies.  Participants will share photos and videos and discuss the connection between European consumers and shea producers.    

Industry Collaboration

In the past 6 years, more than 410 brands, suppliers, NGOs, and women’s groups have banded together under the Global Shea Alliance.  Members will present adopted guidelines and projects that are driving progressive action in sustainable production.  Participants will discuss a “call to action” to provide greater support to shea producing communities.

 Click here to register or email Valeria Ramiconi at vramiconi@gloalshea.com